Which strategy emphasizes the common, everyday person in persuasion?

The strategy that emphasizes the common, everyday person in persuasion is known as Plain Folks. This approach aims to connect with the audience by presenting ideas, products, or candidates as relatable and down-to-earth, thereby fostering a sense of trust and legitimacy. Using this strategy, a speaker or writer may depict themselves or their message as aligned with the values, experiences, and concerns of the average individual, creating a bond that can be influential in persuasion.

This method is effective because it makes the audience feel that the speaker understands their needs and perspectives. For example, a politician might use Plain Folks by sharing personal stories or experiences that resonate with typical citizens, thereby positioning themselves as just like everyone else who faces similar challenges. This relatable presentation can enhance credibility and encourage audience acceptance of the message being communicated.