What propaganda technique aims to persuade an audience by appealing to the idea that "everyone" is doing something?

The bandwagon propaganda technique seeks to persuade an audience by suggesting that a particular action or belief is popular and that "everyone" is participating in it. This approach plays on the natural human tendency to want to belong and fit in with the majority. By creating the impression that a certain viewpoint or behavior is widespread, the bandwagon technique capitalizes on the fear of missing out or being left out. This can be especially effective in influencing decisions and opinions, as individuals may feel pressure to conform to what they perceive as a collective choice or social norm.

In contrast, the other options mentioned employ different strategies: plain folks connect with audiences by presenting individuals as relatable and down-to-earth; glittering generalities rely on vague, favorable terms to generate positive feelings without providing substance; and fear tactics invoke alarm or anxiety to sway opinion. Each of these serves distinct purposes, but it is the bandwagon technique that specifically highlights the idea of collective participation as a persuasive tool.