What is the purpose of a lead or hook in writing?

A lead or hook serves as the opening of a piece of writing, specifically designed to grab the reader's attention and draw them into the narrative or argument. This is a crucial element in any writing because it sets the tone and creates intrigue, encouraging readers to continue exploring the text. A well-crafted lead can pique curiosity, evoke emotions, or present a compelling idea, ultimately serving as a powerful tool for engaging an audience right from the start. Engaging the reader early on is essential, as it can influence their willingness to read further and connect with the material presented.