What is the goal of the "Glittering Generalities" technique in propaganda?

The goal of the "Glittering Generalities" technique in propaganda is to evoke emotional appeal using vague statements. This technique relies on using broad, positive phrases or ideals that resonate with people's emotions, such as "freedom," "honor," or "the American way," without providing specific details or evidence to support the claims. By doing so, it aims to create a favorable impression or connection without engaging in a rational discussion or analysis of the subject at hand.

Using this method, propagandists can persuade an audience by appealing to their feelings rather than their logical reasoning, making it more likely for individuals to accept the associated message without question. It is a powerful technique because it leverages the audience's values and emotions to generate support or agreement. Thus, the effectiveness of "Glittering Generalities" lies in its ability to bypass critical thinking and convey a sense of trust and loyalty.